Por qué Biopas
Una solución integral para toda Latinoamérica
Biopas ha desarrollado una plataforma única para acelerar el crecimiento de las compañías farmacéuticas multinacionales en América Latina, como el socio de elección para lanzar y desarrollar productos en la región. Biopas se centra en disminuir el riesgo en estos territorios de mercados emergentes, proporcionando acceso inigualable al mercado y oportunidades de ingresos para sus socios.
Biopas retira una interrupción en la gestión significativa al eliminar la complejidad y los costos de tiempo asociados con hacer negocios y cerrar acuerdos país por país.
Competencias de Biopas
Las funciones de soporte se operan en la plataforma SAP con un solo estándar y se auditan por terceros
Marketing
Medica
Acceso
Programas de Soporte al Paciente
Cumplimiento
Regulatoria y Calidad
Cadena de suministro
Farmacovigilancia
- Fuerza de ventas especializada y dedicada respaldada por un equipo interfuncional
- Relaciones sólidas de la empresa con Kols y a través de la posición de liderazgo en áreas terapéuticas
- Técnica de ventas única y específica del producto adaptada a visitas a través de diferentes canales (cara a cara y digital)
- Una agencia interna de marketing digital que permite flexibilidad y agilidad en nuestra comunicación
- Análisis de productividad de estrategias de marketing, share of voice y top of mind
Marketing
- Specialized and dedicated sales force supported by a cross-functional team
- Strong company relationships with KOLs and through leadership position in therapeutical areas
- Unique and product specific sales technique adapted to visits through varying channels (face-to-face & digital)
- A digital marketing in-house agency allowing flexibility and agility in our communication
- Productivity analysis of marketing strategies, share of voice, and top of mind
Medical
- Medical team with a scientific background: all MDs, geneticists, neurologists, pediatrician, among others
- Experts in developing medical education programs and pioneers in Real-World Data research in Latin America
- Strategic partnerships with healthcare institutions to become certificated Excellence Center in chronic diseases
Market Access
- Health Economics Research (HEOR) capabilities focused on Latam therapeutics guidelines
- Mastered the process to include new technologies in a wide range of payers
- Track-record of successful and innovative negotiations – strategies beyond price
Patient Support Programs
- In place regionally for Biopas key products
- Run by third parties ensuring compliance
- Audited frequently by third parties
Compliance
- Independent function reporting to the group CEO
- International standard – regional presence in all countries ensuring one single standard
- Clear compliance policies – UK Anti-bribery FCPA/anti-corruption policy, Interactions with healthcare professionals and public organizations, among others
- Audited frequently by third parties
Regulatory & Quality
- Holder of 600+ marketing authorizations and success in data protection and legal defence of IP
- Quality laboratory operated in Brazil and Argentina
- The very first LatAm company to obtain marketing approval for a cannabis derived medicinal product
- Quality Assurance System aligned and audited periodically, in accordance with the standards for the pharmaceutical industry established by EMA and FDA
Supply Chain
- Working with best-in-class suppliers trusted by multi-national pharmaceutical companies
- Warehousing outsourced through certified 3PLs
- Experience in the successful management of the cold chain
- Secondary packaging capabilities
- Audited frequently by third parties
Pharmacovigilance
- International standard – regional presence in all countries ensuring one single standard
- Audited frequently by partners and third parties
Presencia regional de Biopas a través de subsidiarias propias
